Resort wear trade show Splash Paris will be more than triple its previous size this year, as the exhibition gears up for its second annual outing this month.
Previously a 3,000 sq ft show with 20 brands, Splash will now feature 90 brands across 11,000 sq ft when it runs between 25 and 27 June.
Returning brands include Heidi Klein, Lazul and Mara Hoffman, while the roster of new additions includes Jets, Pily Q and Milly.
The show is now the largest resort wear show in Europe, but its founders still want the show to feel small.
Co-founder Claire Spencer-Churchill said: “We aim to bring a point of difference to the trade show market by creating a smaller show that will have a fun, light-hearted mood, whilst still meeting the commercial needs of brands, buyers and media.”
Splash will take place in a purpose-built tent venue on the banks of the Seine, close to Les Champs Elysees.