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Retail and womenswear heads exit in Daks rejig

Premium tailoring brand Daks has restructured its UK operations after the departure of its head of retail and head of women’s design.

The company, owned by Sankyo Seiko Group of Japan, appointed former managing director David Hewitt to take on the retail remit, after head of retail Rebecca Wilson left Daks this week.

Hewitt, who is a director of brand consultancy Molbel, has been working at Daks as a consultant since a management restructure last year.

Head of womenswear design Amanda Jack has also left the business, and Hewitt has been charged with finding a replacement for her.

Hewitt said he was working with Sankyo Seiko Group to create the future strategy for the brand in the UK.“The changes allow Daks to look at the flow of increased royalties from licensing internationally, and work out where we are going in the UK,” he said. “The brand will remain high-end, and we need to increase the retail presence in the UK.”
Joint managing directors Bruno Massa and Anthony Wilson left the company in October last year and were replaced with current managing director Naruki Shinke.

The rejig saw the brand agree licensing deals with German manufacturer Odermark to produce its menswear range. A licensee or distributor is being sought for womenswear.
The brand has also axed its six-year-old luxury range, for which the womenswear was designed by Giles Deacon.

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