The Diamond Jubilee failed to give retailers a significant boost in June as UK retail sales volumes increased by just 0.1% last month compared to May.
The latest figures from the Office for National Statistics (ONS) showed that retail sales volumes increased 1.6% compared to last June. Sales values were up 1.9%.
The ONS said the retailers were forced to start discounting earlier in a bid to lure in shoppers. Clothing sales were up 2.5% but the estimated price of goods dropped by 3.5% compared with May 2012 and by 0.3% with June 2011.
The ONS said: “Feedback from retailers suggests that the increase in sales volumes was a result of promotions and retailers brought forward summer sales due to the unseasonal weather.”
Despite the high hopes on the back of the Diamond Jubilee celebrations, the ONS said the events appears not to have had a significant impact on retail sales.
The ONS said the total amount spent in the the five weeks to June 20 was estimated to be £32.7bn, up from £26.4bn in the four week period of May 2012 and £32.1 bn in June 2011.
The average weekly value for online sales was estimated to be £493.3m.