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Retail trio reveal new stores in Exeter mall

High street chains Faith, Debenhams and Fat Face unveiled new-concept stores at the opening of the Princesshay shopping centre in Exeter last week.
Trading over the opening weekend of the Land Securities-owned centre, which is one of the most high-profile shopping malls to open this year, beat expectations, with several retailers exceeding sales targets on the opening day.

Footwear retailer Faith chose the centre to unveil its new fascia and storefit, which is designed to appeal to slightly older and wealthier female shoppers. It features Faith’s new brown and white colour scheme, interior graphics and windows showcasing key styles. Chairman Steve Cotter said the store had beaten targets in the first weekend of trading.

Meanwhile, Debenhams opened a 128,532sq ft store, 40% bigger than its previous shop in Exeter. It offers better lighting, spacious fitting rooms and a personal shopper service, plus new concessionares including Dune and kids’ range Baker by Ted Baker.

“It was important to have a store where we could show the product off,” said Debenhams sales director for the south-west Simon Dales. “We have more than 500 mannequins and the new store is much easier to navigate.”

The Exeter store is the second of 20 Debenhams shops that are set to be upgraded before the end of the year.

Lifestyle retailer Fat Face opened an 8,590sq ft flagship at Princesshay this week.

Two independent stores have also opened units in the centre. Located off the main strip, AH Moda, which has a flagship store in Bath, has taken 571sq ft, while womenswear mini-chain Caroline Charles has taken the 708sq ft shop next door.

Other retailers to open units in the centre include Reiss, Zara, Karen Millen, Next, Cult Clothing, LK Bennett and Topshop.

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