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Retailers accused of selling real fur labelled as fake

House of Fraser and Missguided have been accused of selling products containing traces of real fur labelled as fake fur.

A report by Sky News identified fibres consistent with rabbit, raccoon dog, mink and cat being labelled as fake fur.

Both House of Fraser – where gloves sold in a Moda in Pelle concession were questioned – and Missguided contested the claims, saying they have a strict no-fur policy.

A spokeswoman for the womenswear etailer said: “Missguided does not condone the use of fur in any of its products and therefore we take the allegations made by Sky News very seriously. We have launched an internal investigation with the relevant suppliers and will ensure these matters are addressed urgently.”

A House of Fraser spokesman said: “House of Fraser has a strict ‘no fur’ policy and we ensure all of our suppliers and brand partners are aware of this. We would never knowingly mislead our customers, who we believe have the right to know what they are purchasing. We are extremely concerned that fur can be mislabelled in this way, particularly for brands that we stock.

“Our customers want assurances that House of Fraser is not be complicit in such unnecessary suffering of animals, and we take this issue very seriously and have communicated this to the brand in question. As a result all products have been removed from sale and returned to the brand. We will offer a full refund on any purchases of this item previously made. We will also be launching a full brand partners and supplier engagement to ensure that they are reminded of our no fur policy.”

Drapers understands the Moda in Pelle gloves were only available in a handful of HoF stores and were not sold online by the department store group. Moda in Pelle is also donating £50 on each refund to animal welfare charities.

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