Shopping centre Westfield London will host a branded car boot sale this month, with designs and exclusive pieces from retailers and brands such as Topshop, Whistles and House of Fraser.
Westfield London Car Boot Fair will host 20 Hyundai i20 cars, each branded by the retailers, with exclusive lines and one-off pieces available. Designed to celebrate London Fashion Week, the event will run from September 21 to 26.
Premium denim indie Donna Ida will host a car in aid of charity Jeans for Genes, where consumers will be encouraged to bring old or unwanted jeans to the car where they will be traded for a £20 voucher off their next pair of Donna Ida jeans.
Lingerie brand Myla will host its autumn 10 collection while hosiery brand Wolford will offer an exclusive anniversary package to celebrate its 60th anniversary.
Westfield London will also host fashion shows on the September 25 and 26, with four shows showcasing autumn 10 fashion pieces.