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Retailers face inquiry in to 'sexualised' kids clothing

Retailers and brands selling what are deemed to be sexualised products to young children may face restrictions under a government review.

A government inquiry will launch today to consider whether new rules are needed regarding the production of items such as T-shirts with suggestive slogans, lap-dancing kits, high heels and padded bras to pre-teens.

Reg Bailey, chief executive of Christian charity Mothers’ Union, will lead the inquiry.

Children’s Minister Sarah Teather told the Sunday Times: “There are huge pressures on children to grow up too quickly and to buy stuff, some of which is completely unsuitable.

“I know when I walk down the high street there is one shop after another marketing highly sexualised clothes to young children: short, tight dresses; T-shirts with unsuitable slogans.”

Earlier this year value retailer Primark was caught selling a £4 padded bikini top for children. It later withdrew the range and apologised.

A follow-up investigation by The Sun found a £10 low-cut padded diamanté bikini for 8-year olds at Tammy, a brightly coloured padded bra in size 28AA in Tesco, and padded bras in the girls’ sections of Next and Peacocks.

Readers' comments (2)

  • What nonsense spurred on by some ridiculous fringe, so-called Christian group. Surely, this coalition Government has better things to spend our taxes on? How could this be legislated?

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  • It looks like they will bring in a code of conduct on 'age appropriate' marketing and a new watchdog. The group will also work with retailers and advertising businesses to "ensure that the recommendations are plausible". It seems ludicrous to spend money on this but given the kinds of ludicrous products put on sale - such as padded bras and bikinis for kids and t-shirts with slogans like 'Future WAG' - something needs to be done.

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