Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Retailers fool the public over waist sizes

High-street stores including Gap, H&M and Zara have been confusing UK customers into thinking their waistlines are an average 3in slimmer by understating the sizes on trouser labels, according to The Sunday Times. It claimed the actual size of jeans sold by French Connection was 6in over the stated measurement. The named retailers denied practising 'vanity-sizing'.