Kurt Geiger and Bestseller are new to the area, with other retailers including La Senza, River Island, Topshop, Burton, New Look, Coast and Phase Eight.
Independent branded kidswear retailer Little VIPs, which has eight stores in the Glasgow area, has opened a flagship store in the one million sq ft centre. Owner Wendy Messenger said: “The opening was fantastic and it’s been exceptionally busy. This is our flagship, so we’ve put our neck on the line, but people are looking for something different in shopping centres now. I’m hoping it won’t detract from my stores in Newton Mearns nearby.
“Here at Silverburn there is no queuing for car parks. There’s a wide range of shoppers, from young mums to grannies, to people with good disposable incomes. If you live in Ayrshire it means you don’t have the hassle of travelling into town.”
According to market research company CACI, Silverburn will attract Glasgow shoppers lured by mass-market retailers. It says Silverburn is expected to attract 178,000 regular shoppers from the local area, while the development could realise a potential expenditure of £415 million a year on products such as clothing, footwear, homewares and leisure goods.
CACI managing consul-tant Simon Power said: “With nearly a third of its shoppers in the most affluent categories, Silverburn ranks above some other big out-of-town malls such as Meadowhall, the Trafford Centre and the MetroCentre for potential spend.”