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Retailers roll out royal promotions as research forecasts 13% baby boom

Retailers have been quick to roll out babywear promotions following the royal birth yesterday, with research suggesting there could be around a 13% hike in sales as a result.

The Duchess of Cambridge gave birth to a baby boy yesterday afternoon, with the palace revealing the birth at 8:30pm.

Retailers were quick to respond, sending out promotional material to highlight their themed clothing and related goods.

M&S sent out a congratulatory email to customers celebrating the news and promoting a babywear gift edit. The department store is also offering a baby hamper give away worth £250.

BHS is offering 20% off all baby clothing following the birth of Prince William and the Duchess of Cambridge’s first child.

Mothercare, Matalan, George at Asda and Very have launched special royal-themed kidswear products to celebrate the birth of the third in line for the crown.

George has a selection of T-shirts and baby grows featuring crowns, and slogans such as “king in training” and “Mummy’s little prince”.

Matalan has unveiled “if the crown fits” and “born to rule” body suits, while kidswear specialist Jojo Maman Bebe is selling “Made in England” sleep suits and royal crown booties.

Kidswear designer Rachel Riley has created a heritage collection featuring princess gowns, prince suits and pram embroidered baby grows.  

The promotions follow a report published by the Centre for Retail Research, which estimates that the birth of the new baby will boost retail sales by £243m across all categories in the nine weeks to August 31.

Clothing alone is expected to see sales increase by around 13% over the period.

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