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Retailers sign up to celebrate Wool Week

Selfridges, Marks & Spencer and Jaeger are among the retailers hosting special events to celebrate Wool Week, which has moved from its previous September dateline to October 11-17.

The events, which celebrate the diversity of wool in fashion, will tie in with the launch of The Wool Project, a campaign conceived by Prince Charles to promote the benefits of wool over synthetic fibres.

More than 90 retailers have signed up to the Campaign for Wool coalition of industry groups, which organises Wool Week. British heritage retailer Jaeger is planning to mark the week with the launch of a permanent exhibition at its flagship store in Regent Street, London. The exhibition will draw on Jaeger’s archives and show the importance of wool in its 126-year history - from the philosophies of Dr Gustav Jaeger, who inspired the brand with his theory about the health benefits of wearing wool, to explorer Ernest Shackleton, who wore Jaeger clothing to the Antarctic in 1908.

Jaeger group marketing director Yvonne Kirk said the retailer was also planning a wool-themed catwalk-inspired window for the Regent Street store, although plans are still in development. Vogue is also selecting key Jaeger wool pieces for the Editor’s Picks section in the September issue of the magazine.

Jaeger will also support the Campaign for Wool with signage and Wool Week branding in its stores around the country.

Other retailers, including M&S, Selfridges, Debenhams, John Lewis, Tesco and Harvey Nichols, will celebrate the week with point-of-sale material, swing tags and, in some cases, window displays.

Womenswear chain Jigsaw will also offer in-store knitting classes during the week.

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