Some of the UK’s biggest retailers launched Christmas campaigns this week, with the competition taking place on social media as well as in traditional TV advertising and in-store promotions.
John Lewis revealed its ‘Give someone the Christmas they’ve been dreaming of’ campaign, featuring a boy called Sam and his penguin friend Monty on social media today and it will be launched on TV during the first advert break in Channel 4’s Gogglebox on Friday (November 7).
The #MontyThePenguin hashtag will go head to head with Debenhams’ #FoundIt campaign, which also launched this week.
The ad, which will make its TV debut during The X Factor on Saturday, features a group of children hiding in the store after hours searching for their perfect gift, culminating with a six-yearold girl cuddling a reindeer toy with the tagline ‘Found It’.
Debenhams marketing director Richard Cristofoli said: “Our campaign was viewed 100,000 times online last year over the whole Christmas period, while this year more than 200,000 watched it in the first 48 hours.”
Westfield launched its campaign on Monday. Marks & Spencer will enter the fray this Friday with its campaign, while House of Fraser’s is thought to be launching next week.
Romeo Beckham is the face of Burberry’s ‘From London with Love’ festive campaign, which will run for three months.
Pop star Cheryl Fernandez-Versini will turn on the Oxford Street lights tonight.