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Retailers urged to optimise voice search capacity

Fashion retailers have been urged to capitalise on opportunities within voice search as an industry report highlighted gaps in the market.

Digital agency Roast has released its Voice Search Ranking Report which investigated voice search functionality for different industries.

In a survey of 22 industries fashion was the fourth worst industry for voice recognition, meaning it is one of the least likely to find matches to questions posed through voice search devices.

Leisure sectors such as restaurants, hotels, health and entertainment were found to be the most likely to elicit accurate and appropriate responses.

Founder and CEO of Roast’s holding group Tipi, Ollie Bishop, said: “The opportunity for brands to get ahead of the game in voice search is huge right now. Marketers need to be conscious that gaining visibility in voice search extends beyond the optimisation of your website. The key to identifying exactly where the opportunity would be for you makes these reports incredibly important.”

Head of SEO at Roast John Campbell said: “Voice Search is an incredibly important part of your marketing strategy and shouldn’t be forgotten or over looked. There are opportunities that others have yet really harnessed and therefore the chance to dominate the competition.”

 

Readers' comments (1)

  • Andrew McGarry

    The retail industry just had one of the toughest Q1s ever.

    It would require a lot of guts to invest in voice search right now at a time when short-term thinking is making decisions.

    That said, voysis.com are doing interesting work and worth checking out.

    Plus fashionfixdaily.com have their Alexa voice skill at https://www.amazon.co.uk/Sitewards-GmbH-Fashion-Fix-Daily/dp/B074264PZ1/

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