Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Returns to soar on ‘Back Friday’

Returns on unwanted purchases made over the Black Friday Sales weekend are expected to peak today (1 December), with fashion amounting to 42% of these.

Nearly a fifth (18%) of British shoppers are predicted to return online goods bought over the promotional period, according to new data from CollectPlus.

Clothing, footwear and accessories combined are forecasted to account for the majority of returns, followed by home electronics at 18%.

More than a fifth (22%) of shoppers admitted buying more items than they needed because of the surplus of bargains available, with more than one in ten claiming they “bought into the hype” surrounding Black Friday.

Nearly half of respondents claimed they shopped online over the Cyber Weekend to avoid the high street crowds this year, while 27% thought there were better bargains online than in stores.

Demographically, men and shoppers aged 18-25 are more likely to return their Black Friday purchases.

Last year, CollectPlus noted an 18% increase in return volumes over the Cyber Weekend.

Neil Ashworth, CEO at CollectPlus, said: “As an increasing number of shoppers head online to take advantage of the phenomenal deals up for grabs not only on Black Friday, but over the entire Cyber Weekend, we expect to see a peak in unwanted items being returned this Friday, or ‘Back Friday’ as we’re calling it.

“We’ve seen retailers work tirelessly across the entire supply chain to plan effectively for the fulfilment of orders made on Black Friday. With the volume of items being sent back it’s important that they have a robust strategy in place to deal with returns in the same way. Shoppers expect to be quickly and easily reimbursed for online shopping and any delays in the process can lead to delays in repurchase.”

Readers' comments (1)

  • The moral of the story here is that if you make it easier to return items (i.e free returns), you will get more returns...

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.