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Exclusive: Revenue rockets at Pretty Lavish

Womenswear brand Pretty Lavish has reported a 215% rise in revenue to £1.9m in the 9 months to 19 January, Drapers can reveal.

It has forecast a 315% increase in turnover to £2.5m for the year to 30 April. 

The womenswear brand, founded in 2013 by sisters Stephanie and Samantha Frost, has its own transactional website and also wholesales to retailers and independent boutiques. It has a concession on ecommerce marketplace Silk Fred. 

Its own website currently makes up 75% of sales, but its founders predict wholesale sales will reach 50% by the end of the year. Pretty Lavish has 82 wholesale stockists, 21 of which are international, in locations such as America, Australia and Cyprus.  

Drapers can also reveal that Pretty Lavish has signed a deal with fashion etailer Asos, and will be stocked on the site from June onwards. 

It is seeking to open pop-up stores in London, Manchester and Dublin this year, and another in America in 2020. 

It will also expand its product categories by the end of spring, by introducing swimwear, bridalwear and plus-size clothing. Pretty Lavish has two factories in China and produces its knitwear in a factory in the UK. 

Co-founder Stephanie Frost said: ”Pretty Lavish bridges the gap between fast fashion and luxury. Our clothes are timeless and can be worn in any season and that is definitely its USP.” 

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