The Danish trade shows and fashion week continued today, with trade show Revolver seeing a bustling second day (August 11) as domestic and international buyers took to the aisles across the show’s improved layout.
The new format saw a temporary tent erected at the front of the show’s main venue, which meant the show’s two areas were side by side for the first time. This created a feeling that the whole show was under one roof, rather than spread over several areas in different buildings.
Following complaints over the last couple of seasons because of layout issues, Revolver’s new format was welcomed by exhibitors and buyers. It greatly improved the flow and overall mood of the entire show.
Brands at Revolver were also happy with the lively atmosphere that encouraged networking and some writing of orders. Exhibitors reported international buyers from Asia, Japan, the US and the UK.
Views from Revolver:
Katelyn Mochrie, sales agent for fashion agency Awaykin:
“It’s our first time at Revolver and it has been good so far. We’ve seen a lot of new faces and customers, most have been Danish but some international too.”
Kim Vedel Hansen, chief executive of Storm and Marie:
“Yesterday was amazing and it has been great so far today. We’ve seen a lot of new customers and they have all been very positive about the new collection.”
Marc Berliner, sales at Soulland:
“We’ve been pretty busy. There’s a lot of interest around our collaboration with Nike so that’s great. There has been a mix of regular and new accounts.”
Knut Dagestad, country manager of Samsoe Samsoe:
“We show at Revolver every season. It has been busy so it’s great. We see a lot of our Danish and Scandinavian customers here as it’s our home market.”
Lucinda Lammin, head of marketing at Paper Mache Tiger:
“Revolver has been good. It is the first time we are showing here as an agency. We want to expand into this territory and thought this was the best place to start as we don’t have as big a presence here. The Scandi buyers don’t seem to travel as much, you don’t see them in Paris or London as much, so we decided to come to them. We’ve had quite a few international buyers visit us here, from Japan, China and America, as well as strong local stores.”
Christian Jensen, international sales at Wood Wood:
“Revolver is always a good show for us, with the brand being on its home turf. We’ve had a lot of international appointments here, even Asian, Japanese and Dutch. We’ve seen good quality UK buyers too, although it is quite late in the season for UK budgets now. All trade shows have been a lot more social now, we do write orders here still but there’s a lot of networking too.”