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Revolver teams up with Pitti on Scandinavian brand showcase

Copenhagen trade show Revolver is set to show up to 15 Scandinavian menswear brands at Florence-based fair Pitti Uomo in a new collaboration.

At the spring 19 edition of Pitti Uomo on 12-15 June, a new space will be set up in the Arena Strozzi area at the Fortezza da Basso to cultivate both established and emerging menswear brands from the region.

The collaboration is planned for at least three seasons. The final list of the participating brands that will show their spring 19 ranges is expected to be announced later this month.

Alongside the 15 brands, the space will also host contemporary design icons from the Nordic furniture, art and culinary scene.

Lapo Cianchi, director of communications and special projects at Pitti Immagine, which is curating the space, said: “The selection curated at Pitti Uomo by Revolver, one of the most interesting trade shows in Europe, consists of young menswear designers next to already established brands.

“On their own, each of them conveys their own individual ideas, while together all are expressing the essence of Scandinavian design and lifestyle. We are very satisfied with this partnership established between Pitti Immagine and Revolver, which will strengthen the appeal of this season even more.”

Pitti Immagine says the purpose of the showcase is to present fashion brands in a Scandinavian context, allowing the spectator or buyer to understand fully how Scandinavian lifestyle and culture influences and supports its home-grown contemporary menswear scene.

Christian Maibom, founder and creative director of Revolver said: “Pitti Uomo is the world’s leading menswear platform and we believe that this project is a unique opportunity for our brands to showcase the best of what modern Scandinavian menswear has to offer.”



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