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Richard Newcombe promoted to Lacoste Chaussures president

Richard Newcombe has been appointed brand president of Lacoste Chaussures by licensee Pentland Brands.

Newcombe, who has worked in the footwear industry for 27 years, has led senior management teams since 2004 across Pentland Asia and the brand house’s other labels including Ellesse. For the past two years he has been vice president of global sales at Lacoste Chaussures.

Newcombe replaces Andy Simister, who left in October 2013. Simister continues in an ongoing role as a non-executive director at Hunter Boot. Newcombe has acted in the role on an interim basis, alongside chief financial officer Paul Webber, since November.

Pentland Brands chief executive Andy Rubin, said: “Pentland has been entrusted with the footwear license since 1991 and has enjoyed a strong relationship with the Lacoste family, and more recently with Devanlay, the brand owner. We continue to work closely together with Devanlay to ensure we are consistently aligned with the global brand platform and feel we have a very strong leadership team, led by Richard, to really drive the Lacoste Chaussures global business forward.”

Pentland, which owns Boxfresh, Speedo, Kickers and Berghaus, has been nominated the eighth best workplace in the UK, based on staff surveys - the only fashion business to do so.

Last night (June 5) the brand house was awarded 18th place in the European Best Workplaces award.

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