Young fashion brands Ringspun and Elvis Jesus have relaunched into retail as part of an ongoing “rebirth” strategy.
Last Friday saw the launch of a 1,000 sq ft Elvis Jesus pop-up store in Liverpool One, which will be followed by a second pop-up store launch (also 1,000 sq ft) in Trinity Leeds this Friday, December 5. The brand will also re-locate its Manchester store in the Trafford Centre to a larger location in January, upsizing from 550 sq ft to 1,600 sq ft, as well as launching a website.
Ringspun has this week launched a transactional website with new editorial sections such as the ‘Journal’ and ‘Look Book’. It is currently stocked in Bank, Next and Asos and will also go into the Elvis Jesus stores.
Founder of Ringspun and Elvis Jesus David Mallon said of the new strategy: “I wanted to change the model to be closer to the customer. I want us to be able to look the customer in the eye and know who he is. A pure wholesale model just doesn’t work nowadays.”
Mallon launched Elvis Jesus in 1997 but ceasing trading temporarily earlier this year for undisclosed reasons.
Mallon said the long term plan for Elvis Jesus is to be 60% retail and 40% wholesale. He plans to open a further three pop-up stores by summer 2015 in Sheffield, Nottingham and Birmingham.
Talking of the pop-up store option, which Mallon has signed on an initial two month basis followed by an ongoing monthly license, he said “It’s a great way to trial a location. Landlords are now much more open to partnering with retailers and working together.”
Mallon is also in discussions to open an Elvis Jesus flagship store in Las Vegas next year.