Esprit is to open 19 UK stores by July next year, after reporting that sales in the UK had started to recover at last.
The mid-market menswear, womenswear and kidswear retailer plans to open 10 company-owned stores and nine franchises.
Like-for-like sales at the company-owned shops were up 18% for the year to date, according to Esprit UK retail manager Elaine Davies. Sales at its London Regent Street flagship were up 30%, making it profitable for the first time since it opened in 2001.
Davies said the UK arm had adapted its buying to the UK market.
The chain has already found sites in Manchester and London's White City. It currently has nine standalone stores and 12 franchises in the UK.
Globally, the Hong Kong-owned firm operates 630 standalone stores and has more than 9,700 wholesale customers.
Heinz Krogner, chief executive and chairman of parent company Esprit Holdings, said Esprit had built its brand relevance in the UK. He said: "It takes five years for us to become relevant in a new market."