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Rivals settle with Lipsy over design imitations

Women’s young fashion brand Lipsy has reached undisclosed settlement agreements with two rivals over claims that two of its dresses were copied.

Lipsy, which is owned by Next, settled out of court with supplier First Dragon, which operates 20-store young fashion retailer M Butterfly, after it claimed it had copied a ruffle-tipped shift dress. The item has been removed from sale and Lipsy has received undisclosed damages.

Lipsy also settled out of court with Wasabi Frog, owner of young fashion website Boohoo.com. Lipsy threatened legal action, alleging a dress on the Boohoo.com site copied one of its jewelled pocket dress designs. The matter was settled without proceedings for an undisclosed sum. Boohoo.com agreed, without admitting liability, to remove its version of the dress from sale, according to Lipsy.

Lipsy said it was also pursuing retailers and brands for copyright, design right and trademark infringements in the UK, Republic of Ireland and the US.

Lipsy chief executive Jeremy Stakol said: “Lipsy is going to proactively pursue any infringements of its intellectual property rights.”

The company added that it invested “significantly” in design and that it “prided itself on its creativity”.

Lipsy is the latest fashion business to pursue alleged design infringements. All Saints launched legal action against River Island and Arcadia last year and Superdry owner Supergroup’s wholesale arm Laundry Athletics reached settlements with Arcadia and Primark in early 2009. Boohoo.com and M Butterfly did not return calls as Drapers went to press.

Meanwhile, streetwear label Fly53 has been rapped by the Advertising Standards Authority (ASA) for an ad the body said glamorised violence.

Fly53 said the campaign - which featured a man holding a gun to the head of another - was meant to invite visitors to the Fly53 website to confess their fashion crimes and was “not intended to be realistic”.

The ad has been withdrawn.

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