Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

River Island launches Android app

River Island has bolstered its multichannel strategy with the launch of an app for Android devices.

The app, built in partnership with mobile service provider No Need for Mirrors, allows Android customers to browse the full catalogue, shop using their existing account, search for River Island stores, add to their wish list and view their order history on their mobile phones.

River Island’s chief information officer Doug Gardner said: “Android makes up a high proportion of smartphones in the market, with downloads from the Google Play store exceeding those from the App Store. This makes it an important channel for River Island to reach our customers, and plays a key part in our multichannel strategy.”

The retailer already has two IoS apps for both iPhone and iPad.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.