High street giant River Island has unveiled a new line of men’s accessories designed by fashion and lifestyle bloggers.
The ‘blogger design project’ goes on sale next week and includes mini accessory collections from bloggers Fashion Beans, Individualism and A la Male.
Each street style writer worked with River Island’s buying and design team to create a line that reflects aspects of their personalities. Each blogger designed an i-pad case, an i-phone cover, and a tote bag.
Founded in 2008, Individualism is a London collective that focuses on simple and understated design. Attention to detail is key in the collection and an orange stripe is synonymous with the blog’s brand.
A la Male is dedicated to all things new and current in menswear. Clean cut design and a paisley lining are signature to the blogger’s quirky style.
Fashion Beans is a style guide for men and provides its readers with grooming techniques, fashion tips and street photography. They have teamed traditional herringbone fabrics with contemporary Aztec patterns and leather look panels for an alternative approach to classic designs.
Within the ‘blogger design project’ collection price points include £25 for the tote bag, £10 for the iPhone Case and £18 for the iPad Case.