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River Island offers 'style staples' for men

River Island is set to launch a premium basics collection of menswear “style staples”.

The collection will be available from 12 September and features 38 basic items, and will launch in River Island stores nationwide, as well as online.

The collection is accompanied by a campaign that aims to display the versatility of the collection. Images include shots of an explorer, a rapper, a builder and a carpenter.

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