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River Island opens personal shopping studios

River Island opened a personal shopping Style Studio at its store in Birmingham Bullring on Saturday and will open one at its flagship Oxford Street store in London this Friday.

Shoppers can request a complimentary, one-to-one styling service in the new studio space within the stores, opting for a 30 minute, one- or two-hour session.

The studio space in London features a ‘magic mirror’ enabling users to take selfies and view themselves in outfits from all angles, in addition to comparing outfit photos.


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