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River Island puts its shirt on Movember campaign

River Island will support men’s health charity Movember through the sale of four exclusively designed Oxford shirts with button-down collars.

Each of the 100% cotton shirts has an ‘M’ embroidered on the chest pocket, a moustache on the sleeve gauntlet and a branded satin tab on the placket.

They will be available from the first week of October in selected UK stores and online, with 30% of sales proceeds going to the charity.

To mark the collaboration, River Island will host a ‘shave down’ event at its 213 Oxford Street store on November 1.


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