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River Island strips back to brick as it unveils new look

Young fashion chain River Island opened a new concept store in Reading last month, featuring a loft-style interior with exposed brickwork and concrete floors.

The store’s fascia features the River Island name picked out in lights in cut-out letters above the door. River Island declined to comment on when it might roll out the new look to other stores.

What do you think? Do you like River Island’s new look?Let us know below.

Readers' comments (1)

  • Angela Marshall

    I have not visited the store but it sounds like the image and brand will fit in with the type of clientele, modern and casual. Although a lot of their clothes have a romantic touch, so they will need some colour and accessories to have this feel. Look forward to visitng Reading soon.

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