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River Island teams up with YMC

To celebrate its 20th anniversary, contemporary brand YMC has signed a deal to create a Design Forum collection for River Island.

RI Design Forum x YMC

 

The 15-piece range features products based on the brand’s archive, including a zip front jumper, rib collar shirt, baseball shirt and double zip jacket.

The range will be available in selected stores and online from early June to coincide with London Collections Men, with prices ranging from £22 to £160.

Fraser Moss, creative director and founder of YMC, said: “We had never worked with a high street brand before, but when the opportunity came to work with River Island we were confident it would be the right move.

“When it came to designing the collection we wanted to not only ensure that the River Island man was always front of mind, but also to create a collection that was true to the YMC DNA.”

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