River Island is launching an online hub for menswear brands at the end of the month.
The retailer said the brands have been “hand-picked to complement River Island’s existing stylish but affordable range.”
The hub will launch with 20 brands including Levi’s, Lee Jeans, Wrangler, Schott, Bellfield, Hype, Jack & Jones and Only & Sons, and more labels will be added throughout the year.
Nick Tahir, head of menswear buying at River Island told Drapers the launch of the brand hub “enforces the retailer’s position as a destination for menswear”.
“We are always looking for ways to improve our consumer shopping experience and so it was a no brainer to supplement our in-house designed ranges with a hand-picked selection of brands. The brand market is growing rapidly and our approach is to enrich the current ranges to reach a wider consumer audience”.
Tahir said adding brands wouldn’t take sales away from the River Island in-house offer: “The River Island guy will happily wear River Island product with a branded piece. We have a wide reach through our multi-channel status and stocking brands allows River Island to be a one-stop shop”.