Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

River Island to launch third-party brands online

River Island is launching an online hub for menswear brands at the end of the month.

The retailer said the brands have been “hand-picked to complement River Island’s existing stylish but affordable range.”

The hub will launch with 20 brands including Levi’s, Lee Jeans, Wrangler, Schott, Bellfield, Hype, Jack & Jones and Only & Sons, and more labels will be added throughout the year.

Nick Tahir, head of menswear buying at River Island told Drapers the launch of the brand hub “enforces the retailer’s position as a destination for menswear”.

“We are always looking for ways to improve our consumer shopping experience and so it was a no brainer to supplement our in-house designed ranges with a hand-picked selection of brands. The brand market is growing rapidly and our approach is to enrich the current ranges to reach a wider consumer audience”.

Tahir said adding brands wouldn’t take sales away from the River Island in-house offer: “The River Island guy will happily wear River Island product with a branded piece. We have a wide reach through our multi-channel status and stocking brands allows River Island to be a one-stop shop”.



Readers' comments (2)

  • The typical River Island customers is 'sub brand' level, so why they want to get in bed with some of the brands mentioned is a mystery.

    Unsuitable or offensive? Report this comment

  • Agree with above, old Brands, innovation and inspiration is required.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.