British menswear brand Farrell has ceased trading this week after just two years.
The brand, which was devised by pop-star Robbie Williams, launched for autumn 11 but ceased trading as of October 14.
Farrell’s standalone store on Earlham Street, which opened last month, closed on Monday evening and the website has also stopped trading. It is understood that all ten staff have been made redundant.
In a statement Williams said: “”The support of the men’s press and retailers internationally since we started has been incredible and I want to thank them. I have also been fortunate to have had the opportunity to work with the talented Ben Dickens and will miss creating and working with and wish him every luck for the future”.
The brands’ initial collection comprised items such as a Crombie 3/4 length coat, button shawl collar dinner jacket in herringbone and tailored trousers. Retail prices ranged from £35 for a lightweight T-shirt to £350 for a woollen Crombie.
Farrell was stocked in retailers including House of Fraser and Selfridges.