US-based premium menswear brand Robert Graham is growing its UK presence with the launch of its shirting collection to the market.
It has appointed Stuff Agencies to handle distribution for its Freshly Laundered shirt collection, which is aimed at the casual, jeans-related luxury sector. It has already launched to success in the US and some European markets, including Germany.
Robert Graham has been expanding its footprint across the UK and Ireland over the past five years and began wholesaling its denim line for autumn 12. Existing distributor Cutler Agencies will continue to develop the customer base for the signature Robert Graham Collection and slim-fit shirt line, X Collection.
Michael Buckley, chief executive of Robert Graham, said: “We are really excited at being able to grow the Robert Graham presence in the UK which is a key market for us.
“We are especially pleased to have enlisted the services of Theo De Graff and Ian Gosling and their team at Stuff Agencies who have a great track record in introducing cool brands to the market.”
Suggested retail prices are from £85 to £95.