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Rock Couture tunes up for growth

Rock Couture, the three-store multi-branded outlet concept run by fashion entrepreneur Robert de Keyser, will expand to 12 stores next year.

The expansion of Rock Couture has been driven by the swathe of branded stock being off-loaded by brands in the difficult market place.

Rock Couture sells its own label as well as premium womenswear brands including Rock & Republic, Juicy, DVB and 7 For All Mankind from stores in Bicester Village in Oxfordshire, Clarence Dock in Leeds and Birmingham’s The Mailbox shopping centre.

De Keyser opened his fourth Rock Couture store in The Galleria shopping centre in Hatfield, Hertfordshire, this week. Other locations being targeted for new stores are Gloucester Quays in Gloucester, Spalding in Lincolnshire and more McArthurGlen Outlets in the UK.

The retailer is looking for stores of between 2,000sq ft and 3,000sq ft.

De Keyser told Drapers: “There are fantastic opportunities for high-quality stock at the moment which we can act on.

“Off-price retailing at the premium level of the market where we operate will be more and more important in these difficult financial times.

“We are in a good position to purchase stock because brands know we will not put their collections in the wrong places.”

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