Painterly prints, chiffon layers and tonal nudes indicate a strong romantic mood for contemporary womenswear brands for spring 10. Key collections have shunned the tailored separates and harder edge of autumn 09 in favour of a return to last spring’s more feminine look.
The structured shoulders and angular hips of last season are set to be usurped by a distinctly girlish disposition, in which brands will refocus on dresses from A-line shapes through to more body-conscious styles, in softer fabrics such as silk, tulle and chiffon.
Olivia Rubin, designer of the eponymous contemporary womens-wear brand, said: “The dress is definitely going to be key for spring 10. We’re offering it in quite an ethereal style, with lots of draping in chiffons and georgette silks, and in nude hues punctuated with bright blues and fuchsia.”
As well as the use of more delicate fabrics, colour will also revert back to the feminine palette of last spring. Coral, a shade highlighted in Drapers’ spring womenswear shoot on page 90, will re-emerge after its prevalence in spring 09. Fiona Heaney, creative director for contemporary womenswear label Fee G, said: “Coral and orange tones are going to be important again, and are part of the new romantic, vintage-inspired look coming through. There is also a move back towards broderie anglaise and pearl embellishment, and the sophisticated Chanel-inspired look is going to be big.”
Alongside art-inspired and painterly prints, animal prints will get a new twist via their deployment in neutral shades.
Kate MacDonald, sales agent for directional womenswear brand Supertrash, which will exhibit for the first time at trade show Pure London next weekend, said: “We’ve used new animal prints such as hyena for spring 10 but have softened them with warmer shades like champagne, brandy, coral and pale khakis.”