Contemporary womenswear brand Ronen Chen is kicking off UK expansion plans with the opening of its second store in Temple Fortune, northwest London, on August 1.
The 750 sq ft store will stock the brand’s full collection, including accessories and jewellery, and will target the Israeli designer’s Jewish clientele. UK brand director Anne O’Dowd said it was expanding to serve 40-plus women “who can’t find much for themselves on the high street”. Chen designs specifically for that market, with soft, draped tops, dresses and tunics, and more fitted jackets and trousers.
O’Dowd, who owns the rights to the brand in the UK and Republic of Ireland, said she planned to open up to 10 stores in the capital over the next three to four years, and is considering south London for the next opening. She is also looking for franchise partners.
The new store will have a similar minimalist design format to Ronen Chen’s Marylebone shop, which opened three years ago, but with more of an industrial look.
Ronen Chen has 90 UK stockists including indie department store Hoopers. It has 17 stores in Israel and about 400 stockists across the US, Australia and Europe.
Wholesale prices start at £30 to £35 for trousers and £50 to £60 for dresses.