US denim brand Paige Denim has hired British supermodel Rosie Huntington-Whiteley as the face of the label for spring 2015.
Official campaign imagery has not been shot yet, but Huntington-Whiteley posted images on Instagram of herself with a pair of Paige jeans and the caption “Thrilled to be the new face of Paige Denim #projectintheworks”.
Founder Paige Adams-Geller said: “I had the opportunity to meet Rosie in London a couple of years ago and I walked away feeling that she epitomised what our brand is all about: effortless and feminine with a bit of edge. I found myself designing the collections with her style in mind. She is the ultimate girl on the go.”
Huntington-Whiteley’s Rosie for Autograph lingerie range at Marks & Spencer launched in 2012 and sold 600,000 pieces in its first year. She is also the face of the retailer’s Autograph womenswear collection.