Royal Mail is launching a shopfront on China’s Tmall at the end of March to offer UK retailers and exporters the opportunity to sell to the country’s 302 million online shoppers.
The organisation is targeting small and medium-sized UK businesses that do not have the resources to set up their own online operations in China.
Royal Mail will handle promotion, local customer services support, customs duties, documentation, shipping and logistics, with retailers paying commission to use the service, as well as a fee for delivery.
“Royal Mail’s new shop front will help support British retailers and exporters expanding into the China market, fulfilling the strong demand of Chinese consumers for authentic, high quality British goods,” said Royal Mail chief executive Moya Green.
“Online shopping, and the connection it facilitates between retailers and consumers is a key channel to develop sustainable trade between China and Britain and we are excited at the prospect of offering UK companies a new and streamlined way to increase the accessibility of their products to Chinese consumers.”
China is reported to be the biggest overseas consumer of British products online, accounting for 25% of overseas online shoppers purchasing goods from the UK.