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Russia pulls out of Pitti as economic crisis deepens

The Russian Fashion Council has been forced to cancel its ‘guest nation’ project at Pitti Uomo later this month, as the country’s economic crisis deepens.

Eleven Russian brands were due to show at Pitti in Florence on January 13-16 as part of the Guest Nation Russia project, organised in partnership with the RFC and the Russian Federation’s Ministry for Trade and Industry.

However, the RFC said the country’s economic crisis and worsening currency situation in recent weeks have made a visit to Florence at this time “impossible”.

A statement from the organisers of Pitti Uomo said: “The well-known currency problems – the collapse of the value of the ruble which, in the last few days, has rapidly undergone further devaluation – and the economic crisis that the country is currently experiencing, have compromised the economic sustainability of the Russian institutional participation at this edition of Pitti Uomo.

“However, Pitti Immagine and the management of the Russian Fashion Council have declared their willingness to get back to work on this project as soon as there are improvements in the conditions of sustainability and the economic scenario.”

The brands due to show were: Alena Akhmadullina, Cap America, FY:R, Galetsky, Liza Odinokikh, Lovelies by LT, Saint Tokyo, Sorry I Am Not, 075, Infundibulum and Leonid Alexeev.

Sorry I Am Not will show at Pitti under its own steam, and another couple of brands are understood to be considering independent participation in the show.



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