Russian brand Bosco is plotting European expansion after launching in the UK market.
The sports and leisurewear retailer opened its first international store in Westfield Stratford City at the end of March.
Group founder Mikhail Kusnirovich told the Financial Times that the Olympics has provided an opportunity for the retailer to step outside its domestic market.
He said: “We are already well known in our home market, but to be present in another part of the world, we need some step [up] from London.”
The chain, which has 64 stores across Russia and Ukraine, will use the Olympics as a springboard to launch across Europe. The retailer designs the kit worn by the Russian Olympics team and will also target Spain as a market for possible expansion as it is also the official designer for Spain’s Olympic and Paralympic teams.
Bosco is targeting an annual sales growth of 20%. Its sales for last year were €600m (£495m).