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Russian footwear brand launches first UK store

Russian footwear and accessories retailer Mascotte is opening its first UK store in Westfield London this weekend.

The store will open its doors with a bang, holding an “experiential event” on Friday (April 12) throughout Westfield’s main atrium, with live music will play throughout three themed sections including a boudoir with a four-poster bed, a tropical beach with sun loungers, and a garden complete with a swing.

Each section can be entered through a shoe installation, and visitors will receive a 20% discount. The store will be officially opened on Saturday (April 13).

Mascotte, which has been selling men’s and women’s footwear worldwide over the past decade, produces more than 2,000 styles every season in a range of materials, patterns, cutting styles and trends.

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