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Sainsbury's clothing arm boosts total sales

Sainsbury’s clothing division has once again outpaced the supermarket’s total sales, rising 10% compared with 3.9% over the third quarter.

The business this morning reported that like for likes for the 14 weeks to January 5 were  up 1.5% - or 0.9% excluding fuel – while total sales were up 3.9% or 3.3% without fuel.  

But below the headline figure, clothing has performed “particularly well”, thanks to an investment in “core ranges across womens, mens and kids, and a number of profitable promotions”, Sainsbury’s chief executive Justin King said.

This is not the first time the supermarket has reported strong clothing sales. In October, it revealed clothing was up 17% year-on-year, thanks largely to its collaboration with stylist Gok Wan.

The period saw Sainsbury’s grow its retail presence by 496,000 sq ft, opening six new stores and 19 convenience stores, as well as extending five existing branches.

King said he expected “the challenging economic backdrop to persist”, but expected the business to perform well as a result of its positioning on prices and promotions.

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