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Sainsbury's clothing doubles food growth

Sainsbury’s clothing arm Tu has continued to outpace its wider food business for the 16 weeks to September 28, on the back of the department’s relaunch this autumn.

The supermarket saw total sales rise 4.6% excluding fuel. Like for likes across the business grew 2% without fuel. Total sales in the first half were up 4%, with like for likes up 1.4%.

Chief executive Justin King said clothing and general merchandise grew “at over twice the rate of food”.

He noted the results, which continue months of outperformance from the division, came on the back of a new “high quality, design-led collection”, which has been rolled out with a new concept store layout to nearly 400 stores nationwide.  

The period also includes Sainsbury’s biggest ever Back to School event, in which the supermarket sold more than a million polo shirts and more than half a million pairs of school trousers.

King said: “We have delivered strong sales over the quarter, continuing to outperform the market in what remains a tough retail environment. We are the only major supermarket to be growing market share. This comes during a quarter in which we also lapped some of our strongest performance during the Paralympic Games last year. “

Looking ahead, King added there were “encouraging signs” in the wider economy, although customers continue to be cautious.

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