Sainsbury’s clothing arm Tu has again outstripped the supermarket’s wider performance, with the division reporting Q4 growth rates of nearly three times that seen in food.
Total sales for the fourth quarter to March 16 were up 7.1% including fuel, or 6.3% without. Like-for-likes for the period rose 4.2%, or 3.6% excluding fuel.
Clothing, meanwhile, surged nearly 20% year-on-year.
In a statement released this morning, Sainsbury’s chief executive Justin King said the business “saw our best-ever January sale”, recording a 19% increase on last year.
“We expect the challenging economic environment to continue through the coming year,” he added, although noted Sainsbury was “well positioned to continue to outperform the market”.
James Brown, head of Tu at Sainsbury’s, said the run up to Valentine’s Day and Mother’s Day had boosted the supermarket’s lingerie sales by 70% and 53% respectively.
Brown added he was “confident of continued success”.