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Sainsbury’s hires trend spotters in latest fashion push

Supermarket giant Sainsbury’s has hired 30 expert “trend spotters” in a bid to strengthen its clothing offer.

The new team is said to be tasked with finding inspirational items from across the globe, in order to build on the growing popularity of their Tu clothing line, according to The Daily Mail.

This is the latest in a series of moves by Sainsbury’s designed to focus more on the supermarket chain’s clothing offer. The Tu Premium sub-brand was launched in September last year, featuring higher-quality fabrics and styling than the core Tu collections and the creative agency Portas was hired in February, with the task of turning Tu into a “destination brand”.

Clothing turnover for Sainsbury’s is approaching £1bn and it is one of the biggest areas of growth for the business. Sales of clothing at Sainsbury’s and Argos grew more than 4% in the year to 11 March 2017, with the retailer reporting that 8 million customers now shop at Tu.

 

 

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