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Sainsbury's launches Tu ecommerce pilot

Sainsbury’s began trialling online sales of its Tu clothing brand this weekend, with about 200 customers based in the Midlands invited to take part.

More than 80% of the collection is now available to those customers to buy online. Items are eligible for home or in-store delivery, with approximately 50 stores taking part in click-and-collect.

Until now, Sainsbury’s has used its website only as a promotional tool for Tu. If the pilot is successful, the service will be rolled out more widely in 2015.

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