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Sainsbury’s launches TU ecommerce site nationwide

Sainsbury’s rolled out the transactional website for its clothing brand Tu across the UK today (August 13) following a successful trial.

The new website, Tuclothing.sainsburys.co.uk, stocks womenswear, menswear and kidswear and will offer next-day delivery, standard delivery and click-and-collect. Customers will be able to collect their orders in 710 stores, including 112 convenience stores.

The rollout will make the full Tu range available to the 93% of Sainsbury’s customers who live within a 10-minute drive of a click-and-collect-enabled store.

A selection of Tu clothing is stocked in more than 400 Sainsbury’s stores, but until now customers could only access the full range in 160 of those.

The rollout follows a successful trial, which began in the Midlands last September. Sainsbury’s made 80% of the collection available to buy online, inviting 200 customers to take part. Items were eligible for home delivery, with about 50 stores in the area offering click-and-collect.

The pilot was extended to London and the Southeast in January.

Sainsbury’s director of online Robbie Feather said: “Customers have increasingly been looking to buy Tu online and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months. We’re already seeing particularly strong online sales of dresses and kidswear and look forward to customers’ reaction to the new site.

“This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand.”

Tu’s sales grew to £800m earlier this year and Sainsbury’s is currently the UK’s seventh largest clothing retailer by volume and 10th largest by value, according to research firm Kantar Worldpanel. It is the fifth largest kidswear retailer by volume and seventh by value.

Prices start at £2 for a kid’s T-shirt and £10 for adults’ T-shirts.

Meanwhile Sainsbury’s has shelved an 80,000 sq ft superstore in Middlesbrough despite completing construction work on the building and its car park, according to The Independent. The supermarket claimed the site was “no longer viable” due to changing shopping habits.

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