Sainsbury’s like-for-likes rose 1.7% excluding fuel in the 11 weeks to March 20, as the supermarket became the seventh biggest kidswear retailer by volume.
Total sales grew 4.4% excluding fuel in the period.
Like-for-like sales for the full year to March 20 were up 4.3% excluding fuel.
Its non-food offer continued to perform well, growing at three times the rate of food.
The January Sale performed well for non-food and Sainsbury’s said kidswear had become a “rising star”. The grocer is now the seventh biggest kidswear retailer in the UK market by volume.
Sainsbury’s chief executive Justin King said: “We’ve delivered another good performance in line with our expectations on top of strong growth last year.
“While we expect the consumer environment to remain challenging in 2010, our universal customer appeal together with our accelerated growth of space for new supermarkets, extensions and convenience stores means we are well placed to make continued good progress in the new financial year.”
King said the grocer had benefited from its “focus on operational excellence which has delivered further improvements in customer service and availability”.
Sainsbury’s served more than 19 million customers on average per week, up one million on last year.