Sainsbury’s has more than tripled its share of the £9.9bn UK value clothing market in the last five years, according to new findings by Verdict Research.
The supermarket grew sales of its TU clothing range by £460m between 2005 and 2010, sending its value share of the market rocketing from 1.8% to 5.9%, Verdict’s UK Value Clothing Retailers 2010 report has claimed.
“The scale of the change is massive,” Sarah Peters, senior retail analyst at Verdict told the Daily Telegraph. “Sainsbury’s growth is mainly space driven, and they are coming off a small base. Five years ago TU was a small part of the offer.”
Around 40% of new Sainsbury’s space is being devoted to non-food categories and the supermarket is getting its fashion offer right, Peters added.
Value giant Primark also made massive gains over the period. It grew its share of the value clothing market from 13.6% in 2005 to 20.6% in 2010 and accounted for 54% of total growth in the value clothing sector over the period.
The value clothing sector now accounts for 26.8% of all clothing spend in the UK - more than double its 1999 share.
“Primark is just massive. There is no sign of that slowing,” Peters said.