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Sainsbury’s Tu brings menswear and kidswear design under one head

Sainsbury’s Tu fashion label is bringing design for menswear and kidswear under one boss, following the departure of its head menswear designer Richard Bakare.

Bakare has left Tu with immediate effect, with Aimi Williams-Smith taking on the remit and now heading up both the menswear and kidswear design teams.

A statement from Sainsbury’s said: “Our head menswear designer has left to pursue his own interests and our head of childrenswear design will now head up both menswear and childrenswear.”

The supermarket said there would be no further changes in the design team following the move.

Williams-Smith joined Sainsbury’s in October 2013 from Asda’s George, where she held various buying and design roles since 2000. It is not known how long Bakare had been in his role.

Tu recorded double-digit like-for-like sales growth for the three months to June 7, and was singled out by the former chief executive Justin King as trading “particularly well” and being among the strongest-performing elements of the business.

Following King’s departure on July 9 after a decade at the business, Sainsbury’s chairman David Tyler said he was eyeing multichannel growth for the division, with initiatives including a move to sell online and click-and-collect currently being trialled. The business is also planning a new “store space strategy, which brings our great food, clothing and general merchandise to new customers”. No further details have been released on this strategy.

According to its most recent set of results Sainsbury’s grew sales by 2.8% to £26.35bn for the year to March 15, with clothing division Tu growing at more than twice the wider rate. 


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