Saint Laurent is to join Chinese ecommerce giant JD.com’s luxury online platform, Toplife.
From tomorrow, Chinese consumers will be able to purchase the French fashion house’s full brand selection through the website, including its latest womenswear and menswear collections.
Saint Laurent’s videos, campaigns and news will also be available on the platform.
Francesca Bellettini, president and CEO of Saint Laurent, said:
“Thanks to the sophisticated logistics network and the personalized platform provided by our partnership with Toplife, Saint Laurent will be able to implement its omnichannel development in China, securing a top-level luxury journey to our clients.
“This partnership will offer an exceptional, coherent experience across different distribution channels, maintaining Saint Laurent’s privileged relationship with customers.”