Saks Fifth Avenue has launched its own tartan, as part of strengthening ties with Scottish textile producers.
The New York department store is promoting its ties with Scottish production with a “Best of Scotland” celebration this week.
The tartan will feature in products including scarves, rain boots and jackets, currently being showcased in Saks’ flagship’s windows
The Scottish Tartans Authority, under the lead of tartan designer Brian Wilton, has worked with Saks to develop the new black-and-white plaid tartan, now the official registered and certified Saks Fifth Avenue Tartan.
The tartan features a distinct square pattern, reflecting the iconic Saks logo and the design or ‘sett’ used in the tartan worn by the 79th New York Regiment - also known as the Highland Guard - who were a common sight parading the streets of New York in the 1860’s in their distinctive tartan ‘trews’, when the founder of Saks opened his first store.
According to Stewart Roxburgh, senior executive of Scottish Enterprise Textiles Team, that Saks has now extended its use of Scottish textiles is a boon for the industry.
The product ‘programme’ has expanded from Scottish knitwear, fibre and accessories to now include Harris Tweed in performance suit clothing, with Edinburgh tailor Peter Johnson.
“It’s taken a year to get to this point,” said Roxburgh. “Globalisation has had an impact on our business but we’re working our way through relationships to make sure we’re influencing.”
Roxburgh said that the organisation had recognised that consumers of luxury fashion are increasingly looking to for Italian or Scottish sourced goods, and that the organisation was improving its message around provenance, as a result.
US retailer Brooks Brothers also launched a Scottish-themed event last week to promote affiliation with Scottish heritage textiles.